Maison Mihara Yasuhiro - "Persona Part Five" - Spring/Summer 2025

Fashion show production by Kamolia
Overview

For Spring/Summer 2025, Maison MIHARA YASUHIROjammed out to ’90s karaoke, expanding its theme of youthful runways with unexpected performances. Gilded chandeliers hung from La Salle Wagram in central Paris, hinting at a glorious runway show with fringed metallic backdrops from childhood birthday parties. Old-school beats began to play loudly, obeyed by a gigantic screen mirroring the song lyrics karaoke-style.

The designer’s deconstructed signatures guided the collection under a playful light, opening the show with a pinstriped blazer, untied necktie, and sticker-stamped sweatpants. Dramatic collars multiplied on essential button-downs, while bleached bomber jackets walked alongside doubled flannels tied at the waist. Midway through the show, an ammeter singer emerged from the crowd singing to Bill Withers’ “Lovely Day.” The audience cheered along as models walked to the beat in shredded sweatpants, badged military coats, and gradient silk tracksuits.

Client
Maison Mihara Yasuhiro
Type
Fashion Show
Date
June 21, 2024
2024
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