The Couture house JUANA MARTÍN unveils its sixth collection, “Identidad”, a sincere tribute to authenticity and artisanal savoir-faire, in a world where fashion sometimes seems to drift away from its roots.
This new proposition is a statement of style, an affirmation of her commitment to originality, highlighting the richness and uniqueness of an invaluable cultural heritage.
As the only Spanish house integrated into the official Paris Haute Couture calendar, JUANA MARTÍN continues her dedication to fashion deeply rooted in identity, culture, and tradition. With “Identidad”, she celebrates feminine power and flamenco heritage, reinterpreted through a contemporary approach. Inspired by legendary figures such as Lola Flores and Carmen Amaya, Juana Martín crafts a collection that exalts the strength and passion of women, retraces the flamenco universe, and gives it a modern twist.
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